The trouble with writing a book on Google is that the latest becomes stale in six months. But that is not the only thing going against this book. Google is good, but the book showers such lavish eulogies, even Sergey and Larry would blush.
You do not get any new insight or any fresh perspective other than what you already know. The authors’ extolment of Google’s “Dont Be Evil” policy nearly bore us to death. It also has some comments on Yahoo, and how Google outwitted them a few times. The methods does not quite suggest business decency, but no, Google Can’t Do No Evil. Strangely, after reading this book, I became a much more fan of Yahoo than ever before.
The first few chapters give a good idea of the early days of Google, and is a nice read. (Those about Stanford should be read by those who run Indian universities – how they utilize the best talents of their students).But then, there are chapters like the one dedicated to Danny Sullivan which seems to be, well, another eulogy to him. The timelines across the book are all messed up – so you go to future in one chapter and go back a few years in the next. Some chapters seem like press statements, with just the praises attached. The chapter on Google’s chef was a rather welcome break. The if-I-do-its-good-else-its-evil philiosophy seems to gain prominence in the last few chapters, especially those related to China. You are mentally tired by the time you reach the last chapter, which is an even bigger bore. Honestly, I did not read more than one page of it.
Buy this book only if you are a hard code google fan. And congrats if you are successful in reading it from start to end.