“’Utsavam’ is an event on a grand scale aimed to sustain and popularise the traditional art forms of Kerala, some of which are on the verge of decline,” said Kerala Tourism Minister A P Anil Kumar.
“The festival is for the people of Kerala and our guests from outside the state and country,” added Anil Kumar, who inaugurated the event on December 26 at the picturesque Bekal Fort in Kasargode. The inaugural day of ‘Utsavam’ saw the performance of ‘Rhythm of Kerala’, a dance medley based on tribal, classical and folk arts by seasoned artistes.
‘Utsavam’ which was launched as an annual event in 2007 to promote traditional performing art forms of the state, will run up to January 19, 2014.
The first edition of ‘Utsavam’, held from December 2007 to March 2008 drew enthusiastic response from domestic and international travellers, marking a phenomenal debut. ‘Utsavam’ 2007 fetched Kerala Tourism the prestigious Pacific Asia Travel Association (PATA) Gold Award in the heritage and culture category in 2008.
“This carefully planned event is also about taking the destination of Kerala to a higher level, so as to give an aesthetic experience to the visitors, appealing to their intellectual sensibilities,” said Kerala Tourism Secretary Suman Billa.
“It is yet another occasion for the local people, travellers and art lovers to be part of an exciting cultural treat of this magnitude,” said Kerala Tourism Director S Harikishore.
Kerala will be switched on to a festive mode in the peak tourism season as the whole state prepares to enthral both domestic and foreign tourists as well as its own citizens in a nearly month-long cultural fiesta.
Download the pdf at Utsavam2013
To know more about Utsavam in other Districts visit http://www.keralatourism.org/utsavam/